It is not surprising that Kevin chose to deal with his disease in the manner he has: Directly, selflessly and with courage. Since his diagnosis in 2014 Kevin has co-chaired two events for this Colon Cancer Alliance (and volunteered to chair two more) and he founded the organization's Young & Brave Advisory Board. He also started the successful Blue Hope Hard Hat initiative to raise awareness for colon cancer.
Hays is combining two things he knows well - construction and colon cancer - to hopefully spark a conversation about early detection and cancer screenings in the hopes of saving lives.
He started the Blue Hope Hard Hat Initiative to get people talking on job sites. Companies purchase the blue hard hats featuring the colon cancer awareness star on the front. On the side is a hash tag and website that uses a bit of cheeky humor to remind people to protect their you know what.